Accessibility Statement

Introduction

Diamonds by Magnús James is a luxury online jewelry brand specializing in fine jewelry, custom pieces, and an exclusive ambassador program. While we primarily operate online with a global clientele, we are preparing to open our first physical boutique in Florida and plan international expansion. This document is divided into two parts: an ADA Accessibility Statement outlining our commitment to accessibility (both online and in-store), and a WCAG 2.1 Compliance Checklist tailored for our luxury e-commerce website. The tone of this report is aligned with our brand’s elegant and professional voice, emphasizing inclusivity and our dedication to providing an exceptional experience for all customers.

ADA Accessibility Statement

Our Commitment: At Diamonds by Magnús James, we believe the beauty of fine jewelry should be accessible to everyone. We are committed to ensuring that all visitors to our website and future physical locations enjoy a seamless, inclusive, and luxurious experience. In line with this commitment, we strive to make our online content accessible and usable to the widest possible audience by adhering to recognized standards like the Web Content Accessibility Guidelines (WCAG) 2.1 at the Level AA conformance . These guidelines, regarded as the international standard for web accessibility, help us provide equal access to users with disabilities in accordance with ADA principles . Our goal is not only to meet these standards but to exceed them where possible, treating accessibility as a core aspect of our brand’s quality and service.

Standards and Ongoing Efforts: Web accessibility is an ongoing journey. We continuously invest in improvements to ensure our site remains perceivable, operable, understandable, and robust for all users . Our development team follows best practices for inclusive design, and we regularly audit our website for compliance with WCAG 2.1 guidelines (Level AA). In fact, conforming to WCAG 2.1 Level AA is considered a best practice for ADA compliance in 2025 , and we treat this as our baseline. We have implemented a mix of automated and manual testing to identify any barriers; the only sure way to achieve and maintain conformance is through thorough audits followed by remediation of issues . We view accessibility as a continuous effort – whenever we introduce new features or content, they are reviewed for accessibility so as not to inadvertently create new barriers . When needed, we consult with external accessibility professionals to evaluate our site and ensure we are up-to-date with the latest techniques and guidelines.

Accessibility Initiatives: To embed accessibility into our company culture and operations, we have undertaken several initiatives:

Inclusive Design Practices: Accessibility considerations are integrated from the start of our design and development process. Our design team uses high-contrast typography, clear layouts, and avoids any elements that might impede users with disabilities (for example, we avoid using color alone to convey meaning, and ensure text alternatives for important visuals).
Training and Awareness: We provide continual accessibility training to our staff and developers, educating them on best practices and emerging standards. This includes training on creating content that is easy to read and understand, coding with semantic HTML and ARIA roles, and testing with assistive technologies. By providing regular accessibility training and appointing responsible personnel, we reinforce our commitment internally .
Accessibility in Policy: Accessibility is part of our mission statement and procurement criteria. When selecting plugins, themes, or third-party services (such as our e-commerce platform or payment gateways), we evaluate their accessibility or require conformance to WCAG standards. This ensures that components we integrate into our site uphold the same level of accessibility we strive for.
User Feedback and Testing: We welcome input from our diverse audience. We include people with disabilities in testing where possible or consider their needs in our user personas . If any customer finds an aspect of our site difficult to use, we take it seriously and act promptly to investigate and resolve the issue. Accessibility feedback is logged and tracked by our team as part of our commitment to continuous improvement.
Future Goals: We aim to implement even more advanced accessibility features over time. For instance, where feasible, we will apply select WCAG Level AAA success criteria (such as providing sign language interpretation for key video content or ensuring an even higher contrast ratio for text) to further enhance the user experience for everyone.

Physical Store Accessibility: As we expand into brick-and-mortar retail, Diamonds by Magnús James is equally committed to compliance with the Americans with Disabilities Act (ADA) Standards for Accessible Design in our physical locations. Our upcoming Florida boutique is being designed to be fully ADA-compliant. This means we are ensuring barrier-free access at every point: from accessible parking spaces and curb ramps, to wide entry doors and aisles that accommodate wheelchair users . The store will feature accessible fitting/lounge areas and service counters at appropriate heights, and our staff will be trained to assist guests with disabilities in a respectful and attentive manner. We believe that an inclusive luxury experience should extend from our website to our showroom, providing all clients with comfort, dignity, and independence while shopping.

Contact Us for Accessibility Support: We are dedicated to making every aspect of the Diamonds by Magnús James experience accessible. If you have any trouble accessing content on our website, encounter any accessibility barriers, or have suggestions on how we can improve, we warmly invite you to contact us. Please reach out to our accessibility support team:

Email: diamondsbymagnusjames@gmail.com
Phone: (727) 600-0227
Mail: Diamonds by Magnús James, 100 2nd Ave S, Suite 205N #1077, FL 33701

Include “Accessibility Feedback” in the subject line or let our representative know you are reaching out regarding an accessibility concern. Our team will work with you to provide the information, item, or service you need through an alternative method if necessary. We are committed to addressing accessibility feedback promptly and effectively; in most cases, you can expect a response within 5 business days . Your experience matters to us, and we appreciate any insights that can help us improve.

This ADA Accessibility Statement reflects our ongoing efforts as of March 2025. We will update it as our accessibility program evolves or as standards change, to always remain transparent about our commitment.